Digital marketing by industry
Every industry buys differently, so the plan should too. These pages show how I would approach each one: what to check first, which channels to consider, which numbers to track and which mistakes to avoid.
Industry approaches
Recruitment & Staffing
Two audiences, two funnels: win employer clients and source candidates without mixing the numbers.
Read the approach →Healthcare & Clinics
Local visibility, trust and easy booking, with careful messaging that respects health advertising rules.
Read the approach →Travel & Tourism
Plan around seasons, win enquiries early and follow up until the trip is booked.
Read the approach →Home Automation
Educate, build trust and book site visits for a considered, high-value purchase.
Read the approach →FMCG & D2C
Grow consumer brands on margin and repeat purchase, with campaigns tied to profit.
Read the approach →Selling online? See my ecommerce marketing approach. Not seeing your industry? The method is the same, so book a strategy call.
Request a Growth Audit